Yudai Hayakawa

株式会社ゴールドウイン

Client

株式会社ゴールドウイン

Period

2019-12 – 2020-05

Role

AD / テクニカルD / デザイン / コーディング

Team Size: 小規模PhotoshopIllustratorAdobe XDInDesign

Overview

Produced multiple web projects for ESTIVO, Goldwin's snowboard brand — from the branding site to feature-explainer campaign sites.

While adapting to a product lineup that changes each season, we focused on maintaining ESTIVO's consistent tone and manner across multiple sites. Each site uses different techniques, such as animation and photography, while preserving a unified brand feel overall.

Projects 01

ESTIVO look-page

Produced the branding site for snowboard wear from ESTIVO, a snowboard brand under Goldwin Inc.

We designed a layout that showcases product photography prominently to communicate the collection's world view, while also placing product summaries and links to the EC site thoughtfully to guide visitors toward purchase.

ESTIVO look-page 1
ESTIVO look-page 2

Projects 02

LOOPLAYER

Produced the branding site for "LOOPLAYER," a warm base layer released by ESTIVO, Goldwin's snowboard brand.

We used animation to visually communicate the product's functionality in an easy-to-understand way, while carefully curating the information so it highlights key features without becoming overly explanatory.

LOOPLAYER 1
LOOPLAYER 2

Projects 03

ESTIVO fc-animation

Produced a campaign site using animation to explain the functionality of snowboard wear from ESTIVO, Goldwin's snowboard brand.

We used animation to make the product's functions visually intuitive, and coded the site carefully so the animations display correctly across devices without compromising the experience.

ESTIVO fc-animation 1
ESTIVO fc-animation 2

Projects 04

ESTIVO guidebook

Produced a campaign site for ESTIVO explaining how snowboarding beginners should choose their gear.

We used animation to make the explanations approachable for beginners, and since the target audience was newcomers to the sport, we condensed all content into a single page to keep engagement high and reduce drop-off.

ESTIVO guidebook 1
ESTIVO guidebook 2

Projects 05

EA MAGAZINE

EA MAGAZINE 1
EA MAGAZINE 2